
How can a decision maker be in the buying mode of Status Quo on Monday but then be in the Window of Dissatisfaction™ on Tuesday? The answer is simple: they experienced a Trigger Event.
If you don’t read this chapter, you will miss out on the following:
- Why your target customers can want what you sell all or a sudden
- How to start seeing the events that create customers everywhere
- Three things that make target prospects want what you sell
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