Trigger Event Referrals™

You might be getting a few referrals for opportunities that are above the water – ones where a decision maker is actively Searching For Alternatives – but odds are you are missing out on a significant number of less visible opportunities where the decision maker is in the Window of Dissatisfaction.

If you don’t read this chapter, you will miss out on the following:

  1. How to get better referrals from your existing network of contacts
  2. Who is “In The Know” when decision-maker’s want what you sell
  3. How to get those who are “In The Know” to introduce you to decision-makers at exactly the right time