Craig Elias
Craig Elias is the creator of Trigger Event Selling™, and the Chief Catalyst of SHiFT Selling, Inc.
For almost 20 years, Craig used Trigger Event strategies to become a top sales performer at EVERY company he worked for – including WorldCom where he was named the #1 salesperson within six months of joining the company.
Craig’s Trigger Event strategies have:
- Won him a $1,000,000 prize in a global “Billion-Dollar Idea” pitch competition
- Earned him coverage on NBC news, in The New York Times, The Wall Street Journal, The Globe and Mail, The National Post, Nikkei Marketing Journal, Business 2.0, Sales and Marketing magazine, Venture Magazine, Calgary Inc.
- Earned his last company, the distinction as one of Dow Jones’ 50 most promising companies.
When you get to highly motivated decision makers at EXACTLY the right time the sale almost happens by itself.
By luck or sheer numbers you’ve had timing happen before, this book will show you how to make it happen again, and again, and again.