Authors

Craig Elias

Tibor Shanto

SHiFT! Harness The Trigger Events That TURN PROSPECTS INTO CUSTOMERS
is about getting to highly motivated decision makers at EXACTLY the right time.

When you have the right timing the sale almost happens by itself – There are few challenges getting to the prospect, understanding their dissatisfaction, presenting a solution, or closing the sale

By luck or sheer numbers you’ve had timing happen before, this book will show you how to make it happen again, and again, and again.

Craig Elias

Craig Elias is the creator of Trigger Event Selling™, and the Chief Catalyst of SHiFT Selling, Inc. For almost 20 years, Craig used Trigger Event strategies to become a top sales performer at EVERY company he worked for – including WorldCom where he was named the #1 salesperson within six months of joining the company. [...]

Tibor Shanto

A 20-year veteran of the information, content management, and financial sectors, Tibor has developed an insider’s perspective on how information can be used to, shorten sales cycles, increase close ratios, and create double digit growth. [...]